Nowadays data can be obtained from everywhere. It is becoming easier to gain insight into target groups. Not only for the benefit of online marketing expressions, but also to map out, for example, the insurance that suits you best, according to the insurer
Fewer mistakes = more discount
The new trend in car insurance concerns mapping the driving style of customers. How do you handle the car and how do you deal with others in traffic? That’s interesting information. This can be measured by means of a driving style stick or driving style app. The fewer errors that are measured through these devices, the more discount you will receive on car insurance .
What is good driving behavior?
Good driving behavior is of course different for everyone. Nevertheless, we can conclude that certain driving behavior is absolutely undesirable. Consider, for example, raising your middle finger, tailgating, speeding or parking incorrectly. Good driving behavior is usually safe driving. You remain calm, take others into account and more importantly: you obey the traffic rules.
How reliable is that really?
This method is being questioned, especially by the consumer association. A lot of data is requested by these devices and it is not yet completely clear what exactly is done with this data. That is of course not a very pleasant thought. In addition, the premium that is calculated can still be higher than the price of an insurance policy with another / competing insurer. It is therefore important that you do your own research into car insurance. Calculating your car insurance yourself is therefore never the wrong thing to do.