How Segment Helps to Grow Your Business?

Segment is a customer data platform that creates good data accessible for all kinds of business.Empower every team with good data.

Segment collects user events from your web & mobile apps and provides an entire data toolkit to each team in your company.

 

How Segment automates a referral program for your business?

On the rear of the success of companies like Dropbox and Airbnb, referral programs are increasingly wont to fuel a company’s growth engine.
That’s because this sort of word of mouth acquisition really works. a fantastic 92% of individuals say that they trust peer recommendations quite traditional advertising.

With Segment Personas’ drag-and-drop interface, you’ll build custom segments of your customers within seconds. you’ll segment by criteria like total purchase value and frequency of engagement.

Simply define your audience once, then Segment will sync it across all of your third-party tools like Mailchimp, Customer.io, or Zapier so you’ll automate your referral outreach.

Benifits of using Segment Services

1. Real-time audiences

Target the proper customer with the proper message at the proper time. Build audiences and make realtime campaigns, without counting on other teams.

2. Explore Audiences

Segmant helps you in Cart Abandonment.

Create custom campaigns whenever a user drops off the funnel.

3. Act fast

Send an email or show a billboard within minutes of a user performing an action.

4.Omnichannel messaging

Send a uniform message across all channels — email, facebook & google ads, and in-product to your valuable customers using Segment.

5. Robust marketing appstore

You can activate audiences in 300+ marketing tools in real time.

it will also help you in-

  • Exploring the Connective products
  • Consistent data of purchase

For better results  you may use an equivalent audiences and data altogether to supply a uniform message across all channels.

Channel optimization

Try new channels for your campaigns instantly, without requiring engineering and analytics projects.

Services that Segment Provide

Segmant Provides you a couple of services  which includes-

Marketing

  • Single view of the customer.
  • Realtime audiences.

Product

  • Get data right.
  • Understand your customer.

Engineering

  • One API. Cleaner code.
  • Best-in-class SDKs.