The Indian Premier League (IPL) Governing Council will meet next week to review various sponsorship deals related to the tournament. The IPL Governing Council will review the title sponsorship deal worth Rs 440 crore annually with Vivo ending in 2022. “Keeping in mind that as a result of the martyrdom of our brave soldiers, the IPL Governing Council has called a meeting next week. Review the various sponsorship deals of the IPL,” the official IPL handle tweeted late on Friday night.
On Thursday, BCCI treasurer Arun Dhumal said the board is open to review its sponsorship policy for the next cycle, but has no plans to end its relationship with current IPL title sponsor Vivo as coming from the Chinese company Vala money is helping his cause. Not the other way around.
Anti-China sentiments are on the rise in India after the border conflict between the two countries in the Galvan Valley earlier this week. At least 20 Indian soldiers were killed in the first skirmish along the Indo-China border in more than four decades. Since then, calls have been made to boycott Chinese products.
But Dhumal said that Chinese companies sponsoring Indian companies like IPL only serve the interests of their country.
Dhumal told PTI, “When you talk emotionally, you leave the argument behind. We need to get the Chinese company to support the Chinese cause or to get help from the Chinese company to support the cause of India. One has to understand the difference between. ”
“When we are allowing Chinese companies to sell their products in India, whatever money they are taking from the Indian consumer, they are giving part of it to the BCCI (as a brand promotion) and the board is 42 on that money. The Indian government is paying a percentage tax. Therefore, it is supporting India’s cause and not China, “he argued.
Oppo, a mobile phone brand such as Vivo, was sponsoring the Indian cricket team until September last year, when the start-up of Bengaluru-based educational technology Byzu replaced the Chinese company.
Dhumal said that he is all for reducing dependence on Chinese products, but as long as its companies are allowed to do business in India, there is nothing wrong in sponsoring an Indian brand like IPL.